Popular Clothing Brand Announces New 'Divorce Collection' Celebrating Breakups

Fewer than 30 percent of young adults are actively dating, and only about 33 percent of young men and 20 percent of young women feel confident enough to approach a romantic interest. Worse still, about 55 percent of young people agree that past breakups have made them less likely to begin new relationships. This is the dire state of our dating culture, which the Wheatley Institute and the Institute for Family Studies (IFS) detailed in a report last week.

Young people want relationships, but they don't know how to approach them; the digital age has stunted social skills and exasperated political and ideological differences. Most people recognize that the younger generation's inability to form good, long-lasting, non-virtual relationships is a problem.

Which is why Reformation's recent campaign is so out-of-touch. The popular clothing brand teamed up with celebrity divorce lawyer Laura Wasser for its new "Divorce Collection," featuring a $128 "Dump Him" sweatshirt.

"Our new campaign is all about moving into a sexier chapter of your life, on your own terms," the brand said. "Since we make a lot of romantic things people wear on dates or to weddings, we're sometimes asked for relationship advice. While we aren't qualified for that, Laura is. In her career, she's helped erase the taboo around divorce and reminded us all that you're never married to one decision, even if you did actually marry them."

Wasser represented Johnny Depp in his split from Amber Heard, Kim Kardashian in her separations from Kris Humphries and Kanye West, and Angelina Jolie in her split from Billy Bob Thornton and, for a period, in her separation from Brad Pitt. Allegations of abuse or cheating, public brawls with family members, and nasty custody disputes accompanied most of these separations. Even if each divorce was justified, they were all messy and tragic and in no way positive relationship examples for young people.

Reformation's campaign is the latest in a series of marketing ploys that attempt to monetize breakups. But, per IFS, young men and women are desperate for serious, long-term relationships. Pop culture should cater toward that desire instead of glamorizing divorce or trivializing marriage.